About TAG

The Automotive Group Pty Ltd (TAG) was incorporated in 1990 as an exclusive Fortron Automotive Treatments distributor to the motor trade for Australia's Eastern States. TAG's mission is focused around the qualities of excellence, integrity and innovation. In this new millennium, they continue to adopt these beliefs and values in all facets of their business. Download our company profile here.

Repsol Distributorship

1998 marked a milestone in the company's success, when TAG was appointed the official Australian importer and distributor of the complete range of lubricants for the Spanish industrial giant, Repsol. As TAG has always focused on providing quality products and services, the Repsol brand well fitted their business model, as they too devote their extensive resources to ensure they provide a product of excellence. To ensure their lubricants are always of the highest quality, Repsol insists that their products are blended at their world class facilities in Europe and then packaged and shipped ready for sale. TAG works closely with Repsol to ensure consumers can obtain the best quality Repsol lubricants and not re-blended inferior products.

Motor Dealers and OSS

Over the past 20 years TAG has grown it's client base to a point where they are now the preferred supplier of automotive service related products for hundreds of franchised motor dealers and thousands of automotive workshops nation-wide. Further, as part of their support network, TAG employs dozens of 'On-Site-Staff' that are placed in motor dealers nationally to provide a sales and support services on behalf of these businesses.

Mission Statement

At TAG, we aim to:
Provide the highest level of Service to achieve total customer satisfaction.
Supply quality products and services delivered through innovative thinking and ongoing improvement to meet the ever-changing needs of our customers.
Focus on providing products and services that generate profits for our customers, add value to their business, and provide choice and value for money for their customers whilst remaining profitable to TAG.
Save our clients time and money through efficiency in the areas of delivery, service, training and problem resolution by applying our knowledge of the automotive industry, our use of custom-built systems and current technology.
Encourage effective teamwork and employ the ‘right’ person - specialists who are resourceful, dedicated, and well trained in their area of expertise.

Values Statement

TAG values excellence
To achieve excellence, we are focused on developing business partnerships that are valued by our Customers, Suppliers, Employees and TAG.
Our partnerships are based on the principles of empathy, humility,integrity and innovation